Just take a look at the single use plastic that is in your kitchen right now. When you look in your refrigerator of any of your cupboards, it is literally everywhere.
But that's OK, right ? Not to worry, because you intend to recycle.
Well, I'm afraid it's not as easy or straight forward as that.
Of all the plastic, currently in your kitchen, over two thirds of it CANNOT be recycled. And even more than that ISN'T.
Take a close look at the packaging, the symbols and the (very) small print. What you will see, time and time again, is "not currently recyclable" or words to that effect.
So, the fact is, even if after you have conscientiously taken the time to separate and segregate your waste, a STAGGERING 91% of it will not be recycled at all, and end up in landfill or worse. (source: National Geographic)
That seems like an incomprehensible proportion doesn't it ?
Well, even the scientists who set out to conduct the world’s first study of how much plastic has been produced, discarded, incinerated or put in landfills, were horrified by the sheer size of the numbers.
It is clear that something significant needs to change. And it's not the method or volume of our recycling activities.
If we truly want to address the devastating effect single-use plastics are having on our environment the answer is simple.
We must stop producing and using single-use plastics entirely.
But can it be done ?
Yes. And we have proven it.
This is how we plan to contribute to the solution... http://bit.ly/31TM7YA
All it takes is a choice. A decision to put the future of our children and our planet above our 21st century desire for plastic driven convenience.
So, we invite you to BE PART OF THAT CHOICE right now.
Please share this with your family, friends and colleagues and help us spread the message that the solutions already exist.
The means to adopt a Zero Plastic Packaging future is here. Today.
And with it, future generations can grow up in a world where choices and zero environmental impact go hand in hand.
If you would like to know more about what we are doing you can see it all here... http://bit.ly/31TM7YA
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